• £370

• 19 designs

• 9 designers

---

Graphic Design Brief

Brief
We need a graphic design that in one pic signifies the essence of our company. We want to use that graphic as the centre piece on our website, and for example on the cover of our lookbook for our first fashion collection.

Our company
The essence of our company is that people should stop buying fast fashion. It is bad for the environment, it is bad quality and the people who made it didnt get a decent salary. They should break free from buying from Topshop, Zara, etc. Instead, people should buy our clothes, that are eco, ethical, durable. Better for the planet, better for people, etc.This 'breaking free' from bad, poor quality clothing we want to see visualised. Our company is called re-volt, which means that when people wear our clothes, they themselves get re-energised, as well as the environment. It also means that people should revolt against fast fashion – stand up against poor quality clothing.

Our website is www.re-volt.me.uk

Graph design
We imagine a person, a woman, standing while poor quality clothes are ripped off / she breaks free from and flying around in the frame/picture. Just like someone breaking free from shackles and chains. Lots of action in the static graphic, like a still in a movie action scene.The graphic should tell that it is OK to break free from poor quality clothes, and it’s OK to wear eco-friendly clothes. In fact, our designs are better.

Use of the graphic
First, we want the graphic to appear large as the centre piece on our website.Second, we can use the graph on the cover of a lookbook for our upcoming new collection.Third, we can use it in brochures or presentation material we send to journalists and the media.There may be other uses.

Target Market(s)

Target market is females, united kingdom, working, high income, age 30-50. Think business woman mid-30, working at a bank or at a law firm in the business district of New York or London. Successful. She wants her clothes to look business-like and successful, but she also wants her clothes to be good for the environment, ethical and organic.

Industry/Entity Type

Fashion

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Should not have

• this is not a project to develop a company logo.
• No text