Nutrition company needs beverage package design (tetra prisma 330)*
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This customer received 16 packaging designs from 7 designers. They chose this packaging design from tarokun as the winning design.
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Packaging Design Brief
Company BioGenius Gourmet is a nutrition company seeking a dynamic package design of our upcoming Chocolate Keto Diet Shake.Target audience Weight Loss consumers between the ages of 20 and 65. Our clients are health conscious and goal oriented in their approach to losing weight. Our customer base leans female.Color PreferencesThe packaging scheme must work with our logo (any color, solid or reversed) and be adaptable to various flavor options in the near future (vanilla, strawberry).The cap must be black, red or white.Look and FeelThe design should feel modern, upscale and reflect the gourmet quality of our product (taste). It must stand out on the shelf and present "KETO SHAKE" as the primary focus of the design, with the words "naturally delicious" above it. (this text might change but some adjective will be in the spot regardless)We want to take it to the next level to ensure our packaging has character and drives sampling (makes you want to try it). Thanks - Looking forward to seeing your design(s)!Attached: best in-house effort to get the process and direction started, current co. logo (including white with transparent background) and tetra pak template if needed
Look and feel
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