Astray Café retail envelop design

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This customer received 60 packaging designs from 13 designers. They chose this packaging design from Navisol Creatives as the winning design.

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Packaging Design Brief

This is a single serve coffee product for the adventurer consumer. The product is Fair Trade, Organic coffee grounds in a single serve pouch that can be used as a quality pour over drip brew while on the go. We would like to use designs that show adventure/hiking/camping with earth tones that display a organic/biodegradable feel.The open width of envelope film is 200mmThe finished bag size is W 100mm * L 120mm. (Once sealed)The eye mark size is W 10* H 5 mm. (side seam)Top/Bottom heat seal: 8mmSide heat seal: 7mmPlease use the samples provided as a guide only. I would like to see what you can come up with. Please use our original logo attached.Three blend varieties: Adirondack, Summit, WarsawIG: @Astraycafe

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Target Market(s)

Adventurers, backpackers, campers, hikers, adventure riders, etc.


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • My Astray Cafe logo, earthy feel (maybe black logo on earthy paper color backdrop?). Must show 12g size, instruction panel (this can be edited for visual appeal), IG account: Astraycafe.
  • Design will be printed in Matte finish.
Should not have
  • It does not need all of the text that is shown on the back. I will prefer a more simplistic design rather than a crowded one.

Files
Download all files - 3.0 MB
JPG
Back 1.jpg
Sunday, March 3, 2019
JPG
Cover 2.jpg
Sunday, March 3, 2019
JPG
Cover 1.jpg
Sunday, March 3, 2019
PNG
Drip Bag Image.png
Sunday, March 3, 2019
PNG
ASTRAY WATER MARK.PNG
Sunday, March 3, 2019
PNG
Instruction Panel.png
Sunday, March 3, 2019
JPG
Sample Envelope.jpg
Sunday, March 3, 2019