• US$300

• 38 designs

• 26 designers

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Logo Design Brief

Introduction - Gringomales is a small startup business, in Puerto Vallarta, Jalisco Mexico, producing and marketing traditional and artisanal tamales to appeal to two different markets. Our traditional tamales appeal to the local market while our artisanal tamales appeal primarily to the tourist/seasonal market. The local market tends to be price sensitive and is not willing to experiment with tamale preparations outside of traditional flavor profiles. While North American and European tourists are not as price sensitive and are willing to try different preparations with non-traditional flavor profiles. With these two market profiles in mind we want to market two distinct but relate brands;• Mama’s Tamales (aimed at the local market with a lower price point)• Gringo Tamales (aimed at the tourist market with a higher price point)Logos -With two brands we need two logos that can stand alone in promoting one product or the other or could be presented together when promoting or selling the products together. For example, each brand could be represented by a caricature; Mama’s Tamales - a traditionally dressed Mexican woman presenting a tamale or grinding corn, Gringo Tamales - an obvious tourist, maybe with oversized cowboy boots, or a tacky sombrero eating a very fancy looking tamale. The style of the artwork and font used for both would tie them together. THIS IS ONLY AN EXAMPLE! The final product doesn’t have to be caricatures. But it does have to:• Reflect the relaxed fun-loving nature of our company• Communicate the hospitality and tradition of the Mexican culture, while poking gentle fun at lovable ‘gringo’ tourists• Look like it was professionally designed and produced• Be able to be separated into the two separate components We will want to use this logo not only on business cards, appliques for trucks and food carts, awnings, signs, and all printed materials.Finally, I started this business to give myself something to do, provide some employment for a few people, make a little money, and have fun doing it. The logo hopefully reflects that, at least subtly.

Target Market(s)

Local Mexican residents and North American and European Tourists

Industry/Entity Type

Food Service

Logo Text

Gringomales or Mama's Tamales - Tamales Traditional or Gringo Styles

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a tamal somewhere

Nice to have

Should not have

• no hamburgers

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Files

Download all files - 5.3 MB