New logo for Business Loan Refinance Website

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This customer received 206 logo designs from 85 designers. They chose this logo design from rozT as the winning design.
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Logo Design Brief
Hi I need a logo for a new financial website. The website is refimybusinessloan.com. This will be a site for small business owners who have cash advances, business term loans or other business loans and they want to refinance them to lower rates, terms and payments. This logo should be modern but serious and represents trust. Although the brand is about saving money, its not a discount brand thus should reflect the a cheap discount look and feel. Feel free to experiment with different color variants however, blues are what I am most interested in.
Target Market(s)
Small Businesses, small business owners, business in need to loans or capital
Industry/Entity Type
Small Business
Logo Text
Refi My business Loan
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple flat design
Should not have
- Stock designs that you see in every design contest