• A$590

• 149 designs

• 27 designers

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T-shirt Design Brief

Melbourne Calisthenics is a gym based in Melbourne, Australia. Calisthenics is bodyweight movement exercise, and our particular style is called 'street workout' calisthenics.It's like a mixture of gymnastics and parkour. We use bars and sports apparatus to jump, flip, climb, run, crawl and all the fun things you did as a child. Some of the moves we do are very hard and require many years of disciplined training to achieve. We are mostly a young crowd between ages 16-34, with a 70% male and 30% female gym member uptake.The sport of street workout calisthenics is fast and fun and edgy. It's modern and cool and non conforming to traditional methods of working out. I already have a great logo that has been used on merchandise including t-shirts, but as it has the name 'Melbourne Calisthenics' in it, it is only really viable to sell locally. Therefore I want a new design/logo that shows our sport in an aggressive, fun, and hip way that would connect with a young audience worldwide, not just locally to our gym.The new design will NOT include the word 'Melbourne', but may use the words 'street workout' and 'calisthenics'.The design should be able to be printed on either front or back at my choosing, or perhaps you could do a front and back design, up to you, I'll know what I like when I see it and anything is possible at the moment.It will need to incorporate a sporty picture that is both eye catching, full but also easy on the eye and to understand what is happening. I have included my current logo for your reference, and also some examples of the type of pictures I'd like you to be influenced by and fonts that are most commonly used in our calisthenics industry.Black and white is easiest to get printed but colour may be included if it fits the design. So please feel free to experiment.

Target Market(s)

17-34 years old, 70% male 30% female.

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Large modern street style font, like graffiti style. Must be easily readable. Large sports action picture relating specifically to our sport. Black and White and colour if you feel it fits with the design.

Nice to have

• Colour might be nice to have, but not essential. font and back designs would be nice, or one large design that could be front or back printed.

Should not have

• PLEASE DO NOT USE MY MELBOURNE CALISTHENICS LOGO AT ALL. It is only there as a reference. I only want a generic street workout t-shirt, not an Mc logo one. Must not use the word 'Melbourne' as I want to sell the t-shirt worldwide not just here in Australia.

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Files

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