bbroker - Business broker needs a logo design

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This customer received 185 logo designs from 61 designers. They chose this logo design from peter jone as the winning design.
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Logo Design Brief
I am a business broker based in Melbourne, Australia. I sell businesses across a range of industries throughout Australia. The name 'bbroker' is obviously short for 'business broker' and has been chosen to reflect my philosophy of selling businesses - 'bbroker: simple name, simple process'
For the last 7 years, I have been operating under the brand 'Boyd Ryan Business Sales & Consultants'. You can see that logo at www.boydryan.com.au. This logo to me is a little dated, a little plain, a little boring.
I want the 'bbroker' logo to be eye catching, reflect professionalism, but reflect simplicity and completeness as well. With all the businesses I sell, I offer the most comprehensive and complete service I can, but the process I follow for each and every sale is fairly simple and straight forward.
Updates
Went on vacation/holiday
Target Market(s)
Buyers and sellers of small to medium sized businesses
Logo Text
bbroker (or happy to experiment with bBroker also)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Plain and simple, much like the Google, Airbnb, Spotify and Pinterest logos in the attached file. But please feel free to use your imagination.
Nice to have
- As mentioned, simplicity is the key. bbroker: simple name, simple process
- By 'simple process' I am referring to the service that I offer. Selling a business should not be a complicated process. It should be a simple process and it is one that I facilitate in a simple but comprehensive manner for my clients. You might say I offer a holistic service, or 360 degree service, so if the logo was to reflect this then I am happy with that also.