• US$300

• 231 designs

• 112 designers

---

Logo Design Brief

Need a design for my company called Inner Edge Coaching. I am a goal strategist that helps my clients determine their vision and goals and then execute them. This can be anything from starting a new business to achieving a healthy lifestyle. The point of the business is to teach the client how to harness their own "Inner Edge" so they can problem solve and learn how to work through projects, goals, etc and create a blueprint with steps. Transforming them so they can do it on their own in the future. It is more of a partnership instead of "helping". A look at where the web design is starting to go is screenshot below.

I want to get away from a circular design because of the "EDGE" in the title. I think I want something that embodies the "edge" aspect. Also, less

Target Market(s)

Men and women that want to achieve their goals and may have difficulty breaking down the bigger picture.

Industry/Entity Type

Life Coaching

Logo Text

Inner Edge Coaching / Transform your vision into action. (tagline)

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• More "EDGE" driven instead of circular as I want to embody the "edge" aspect more. Colors below are a must. Please do not submit colors that are completely outside of the briefing range.
• Needs to be gender neutral and not too feminine nor too masculine.

Nice to have

• Creativity. Different from the norm. The coaching is a creative process so would like to have a creative logo.

Should not have

• Do not want circles or dots seen on the website picture attached. Looking for something new.
• Because of the nature of "EDGE" I think that circles don't work with the Edge imagery I want.
• The swooshed person icon is overdone in my industry so would like to avoid any with that.
• Do not want too feminine or too masculine designs. Needs to be gender neutral

---

Files

Download all files - 2.5 MB