• US$300

• 215 designs

• 73 designers

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Logo Design Brief

We need a logo design for a company named "Vif". We design and manufacture high quality products, currently in the barware, kitchenware, and home goods genres, that have a modern rustic feel to them. Our logo, and ultimately our products, should communicate authenticity, simplicity, and adventure. They help people feel ground/calm at home while also sparking an adventurous spirit. We believe that the modern rustic style allows us to stay in touch with the past without becoming overly sentimental. The logo should be gender neutral and likely use colors inspired by a black/white/grey rustic feel. Even better if the logo design can somehow portray the mixing of modern and rustic worlds. I am open there being an emblem or picture involved in the logo, but the word "Vif" must be present and the focal point.

I have added a potential logo font that I created myself, something similar would work well. I think it could go very well with the logo format ideas I've added. The formats have a rustic feel to them. Read through the "Nice to Haves" section to really understand the type of logo that will win the contest.

Target Market(s)

Our core audience are millennials (age 21-35), who enjoy good coffee and craft beer, live in areas like Colorado and Oregon, potentially hipster types, who enjoy a bit of outdoor and adventure. Mostly gender neutral. Someone who values and is willing to pay a premium for quality, hand-made, authentic products.

Industry/Entity Type

Home Furnishing

Logo Text

Vif

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word "Vif"

Nice to have

• Logo design to portray the mixing of modern and rustic worlds. Either through design, color, or some other manner.
• If you can make it work in the logo, below "Vif", maybe add "Modern. Rustic." in smaller font. This could be an alternative logo.
• Having some portion of "Vif" leading/blending into the outer rustic circle may look nice (if the logo you're designing has that feature). Please see pictures for the outer rustic circle I'm speaking of, it's on the logo formats.

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Files

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