A new start up in the designer dog industry needs a logo!

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This customer received 112 logo designs from 57 designers. They chose this logo design from sudar moko as the winning design.
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Logo Design Brief
We are targeting the owners of designer dogs that mix their breed with a poodle. They are called "oodles" and there are many dogs now called, cavoodles, labradoodles, maltipoos, etc. Designer dog owners are mainly female age between 25 to 55 years, many have young children and they ALL love their dogs and spend a lot of money on purchasing the dos and also on organic clean food and other accessories. A big emotional attachment with these dogs as they have a gentle temperament and are intelligent. They mostly don't shed as the poodle coat is non-shedding. They often require grooming every 6 weeks.
Logo Text
We want a logo for the business which is called "I love my oodle". The logo should be upmarket, contemporary, and importantly should also be able to be placed on dog collars, leashes, t-shirts etc. The logo should feature the words but can also have a logo togeher with the words. It could use the acronym ILMO in a logo design and then have words next to it. Would like both options. We want an elegant design that is fresh, and want a visual hook but not predictable like the I love NY logos.