• A$150

• 112 designs

• 43 designers

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Logo Design Brief

‘Pilates Instincts’ We are a new fresh nature-based Pilates business looking for a distinctive logo that stands out from the crowd. The logo that can evolve into other products, eg. On a yoga mat, drink bottles, merchandise, website, app etc.

I am a Male Teacher and the logo should represent;
Physical: Awareness, Mobility, Stability, Strength, Fluidity.
Mental: Instinct Instinct instinct!!, Observation, Insight, Reflection, Challenge, Learning, Contemplation, natural nature relaxation.
Spirit: Sixth sense.

I need this professional modern logo to embody tell people to ‘go watch and track nature’ be inspired and insightful.

Out of the 50 Pilates published logos I seen they are very boring, don’t copy them. It’s a perfect opportunity for your logo to stand out and truly mean something influential.

https://stylemagazines.com.au/lifestyle/11-brisbanes-best-pilates-studios-1/
http://www.onewithnaturecenter.com/fitness/pilates/
https://www.pilates26.com.au/
https://corepilates.com.au/
https://www.studiopilates.com/
http://www.rebalancepilatesandyoga.com/
https://kayahealthclubs.com.au/pilates-classes/

Target Market(s)

I am trying to attract the clients who are looking to recover from injuries, mining employees, athletes, musicians, bushwalkers, adventures, ageing population, university students, and people overcoming mental health issues.

Contact Information for Business Card

Front
Shannon Smith
Diploma in Professional Pilates Instruction

Pilates Instincts
Strength - Mobility – Stability

Shannnonsmith79@yahoo.com.au
PH: 0409810432

Back
Inspiring Insight
Appointment__________________

• Therapeutic exercise
• Proactive movement care
• Peak Performance
• Sports and dance conditioning
• Physical, mental and creative vitality

Logo Text

Pilates Instincts

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Ideally the logo should include three main elements. Bold and playful, profession and very modern.
• 1. Modern Font and designed letter characters – Pilates Instincts
• 2. A designed Logo (creation) that means “Instincts” - + “Stability, Mobility and Strength”
• 3. An “eye shape” or inspired background (see attached word doc titled ‘How to incorporate the eye element - Connected Coloured Particles’ ), created by a Photoshopped Particle effect
• 4. Or, you are thinking something so much better.... Go with your own idea.
• Colour Schemes and choices, Review attached document ‘Vision Board’
• 1. Dark to light colours going through the range.
• 2. Three main colours including earthy and vibrance within that colour range, than incorporating 1 or more colours ranges and vibrance subtly into it.
• 3. Two main colour including earthy and vibrance within that colour range, than incorporating 1 or more colours ranges and vibrance subtly into it.
• 4. One main colour theme including the hues and vibrance within that colour range, than incorporating 1 or a few more colours hues and vibrance subtly into it.
• 5. Happy with the incorporation of a natural tones
• 6. Happy with a modern look (digitalised)
• 7. Stick to the instinct (nature learning based) theme.
• 8. Make em feel intrigued, inspired, connected.
• 9. If none of what I suggest makes any sense, just make me an awesome logo 😊
• Minimalistic with effective particles or dotted border.
• None minimalistic should be creative, show me your creativity.
• Some simple effective ways to make the ‘eye’ theme: Do it with particle dots
• Pixelated Photoshop Action https://elements.envato.com/pixelated-photoshop-action-TUZXJ6

Nice to have

• I have provided a vision board for you to review. I’ve titled each attachment for you to understand why I liked something in it. I hope some of you excellent designers go with;
• 1. The pupil/eye theme somewhere and incorporate nature elements as patterns, colours into the design.
• 2. As above, plus or minus elements, make it 3D
• 3. As above, plus or minus elements, make it 3D and make it themed around topography and contours (see examples).
• 4. Topography and contours 3D.
• 5. Review my attachments and create your own design.
• 6. Re read my brief and create your own design
• Potential ways to do it the “eye shape” background (see attached word doc):
• 1. Particle effect
• 2. Dispersion

Should not have

• 1. Too masculine feminine
• 2. Instincts theme must NOT be “killer instincts” or anything aggressive
• 3. I don’t want a party of feminine colours – over stimulation etc.
• 5. No babying, make em feel all warm and bubbly stuff.
• 6. No Yoga or Pilates Poses!
• 7. No Mandala or lotus etc.

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Files

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