• €190

• 120 designs

• 50 designers

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Logo Design Brief

We need a logo design for an eHealth start-up, named Health Yourself. With Health Yourself consumers get access to self-tests and lab tests for lots of medical questions, like STD's, fertility, and the diagnosis of many diseases for which currently many innovative solutions are being developed. This enables consumers to bypass the general practitioner entirely, as long as tests don't indicate the need to see one. If test results are "positive" (meaning: something is wrong) the chat bot helps you to take the right next steps. If these require seeing a doctor, the right type of doctor will be contacted instantly through video chat. In any case the outcomes will be a validated and personal diagnosis plus treatment plans. Health Yourself will be a web + app-based solution, designed as a chat bot, supported by images and videos of body parts, conditions and treatments.

EDIT: moved the requirements to the Must have / Nice to have sections of the brief template.

EDIT: so far, most of the designs we received were light green combined with light blue or grey. Apparently that's the standard for healthcare? As we'd like to stand out more, we wouldn't mind trying daring color combinations. Trying out pink, orange, black, bright blue, in general bright colors: appreciated!

EDIT: deleted the sample ideas that were attached, as they seemed to limit rather than encourage your creativity

Target Market(s)

Consumers under 35, no children. Phone is their primary internet access.

Industry/Entity Type

Healthcare

Logo Text

Health Yourself

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Visual(s) should trigger associations with the human body and/or healthcare
• - The design should be gender neutral, as the solution serves men, women and others equally. The solution can be also used for or by children.
• - Should also work in print
• - A black & white version (next to the colored version). Not the colored logo projected on a black wall (we received many of those), but really simply black & white
• - The primary version of the logo should be landscape. It would be great to have a (rounded) square app version as well

Nice to have

• - If it is somehow possible to express "being in control" of your own health, that's an absolute plus
• - Minimalistic and recognisable prevail over elaborate and detailed
• - The name & a font are less important than the logo itself

Should not have

• - Complicated shapes
• - Color combinations that lose meaning in a black and white version
• - Plant-/tree shapes - as we want no association with alternative medicine
• - Anything that associates with healing, self-love, spirituality, etc.