Packaging for a display box for a gin night in for 2
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This customer received 35 packaging designs from 17 designers. They chose this packaging design from Giovanni as the winning design.
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Packaging Design Brief
This package will be displayed on shop shelves and will invite the buyer to purchase a gin night in for two. In the box will be 2 glasses and 6 miniature gins.It is important that the box describes what it is as customers will not be familiar with the concept and this may be the only box of this type on the shelves.
Updates
Would be interesting to see an art deco 1920s New York design as this has association with gin, parties, wealth style. Maybe with empire state building etc
Added Thursday, January 24, 2019
Target Market(s)
Ages 18 to 60 male or female, a major target will be couples. Gin drinkers
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear that this is a gin night in for 2
- A description of what is in the box
Nice to have
- Images of some of the gins in the package
- Some images we like https://pin.it/ofsw336d2xn7iy