• €90

• 26 designs

• 5 designers

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Label Design Brief

We - a small brewery in the Bernese Oberland - need a new etiquette for our 0.5 lt. One-way bottle of Virgin Beer WHEAT. We are a brewery in Switzerland, in the Bernese Oberland - here we brew with heart and hand, www.jungfraubraeu.ch The corporation was founded in 2011, currently there are about 150 shareholders. The desired label consists of 3 parts: Belly label Neck label Back label We have two beer lines and therefore work with two logos. All our beers (traditional and craft beer) can be found on our website. www.jungfraubraeu.ch WHEAT Beer is part of the traditional line. Therefore use the traditional logo; see uploads. The previous etiquette no longer corresponds to the further development that our brewery has made since its founding. Add to that the craft beer line, which was designed more playful and individual. What is wanted is a label for the traditional beer line, which reflects the "typical alpine lifestyle" in Switzerland. For example, in the form of a paper cut, of cross-stitches as one finds in Innendokorationsläden (pillows, blankets, napkins, etc.), an alpine lift with cows / dogs / Sennen, home feeling, etc. With the new labels, of course, the connection with, the reference be present to beer centrally. From the previous lettering Virgo WHITE becomes new virgin WHEAT. The previous bottle of WHEAT wheat had no neck label, which is now new. The labels with Virgin HELLES are for information only. Adjectives: artisanal, fresh, swiss, rural-alpine, native; However, we are also interested in new ideas. Both the label sizes and the specifications for expiry date, EAN code, alcohol content, SPECIAL BEER, quantity must be adhered to. Our website as well as the uploaded files should provide an overview of our traditional beer lines HELLES and RED, the label sizes and legal requirements; additionally enclosed is our 4-pack of cardboard; for inspiration. The beer description Jungfrau WHEAT is enclosed. Pattern "Schudel-Halsetikette" only for size indication necklaces. Website for viewing all our beers and labels: www.jungfraubraeu.ch For questions, please contact: 41 79 260 01 35

Target Market(s)

Gastronomy, retail, beverage trade Bernese Oberland and Switzerland

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Sizes of the labels must be adhered to. Space for EAN codes, expiry date, quantity and alcohol information must be adhered to. Design must reflect beer, beer and etiquette must fit together.

Nice to have

• No wishes - are also open to cheeky and fresh

Should not have

• No specifications

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Files

Download all files - 10.4 MB