• US$150

• 256 designs

• 121 designers

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Logo Design Brief

What is your industry? A brief description of your business.Single source, fair trade organic coffee.Brand DirectionThe product is an aspirational, upscale, socially conscious coffee brand. Its fair trade, organic, and percentage of proceeds give back to support children in the regions the coffee is from. Target audience 30 year old plus, affluent, afficionados, aspirational, lifestyle driven, luxury a combination of classic style and minimal modern.Meaning behind nameOld Arabica - These old botanical varieties are considered superior to the newer varieties. The old Arabicas include varietal Bourbon, varietal Blue Mountain, varietal Typica. Often denoted as "Old Style". Origin/Tasting NotesBurundiTasting notes include mandarin orange, rich semi-sweet chocolate, caramel and an ultra heavy body with a mildly sweet finish. This coffee is grown at an elevation over 5,700 feet. A very heavy bodied drink with a sweet and bright finish make this a favorite. Beans are of the Bourbon variety. Burundi is in East Africa, in the African Great Lakes region. Rwanda is to the north, Congo to the west and to the east (and south) is Tanzania. Ingredients: 100% Fair Trade Organic Arabica Coffee.CameroonTasting notes include a heavy body, toffee, chocolate and caramel with hints of molasses and blackberry. This coffee is grown at an elevation of 7,200 feet on the side of Mount Kilum. Cameroon is famous for white honey, and with this large population of bees the coffee plants receive lots of assistance in pollination. Coffee here was brought in the early 1900's from Jamaica, and this Jamaican Blue Mountain coffee flourished in the ideal climate conditions of Cameroon where the shade grown coffee is under the banana trees. Location is in central Africa. To its west is the Gulf of Guinea which is eventually the ocean further west, and to its north is Nigeria. Ingredients: 100% Arabica Coffee.Both available in whole bean and ground and medium roast.Supply is limited due to quality and demand.

Target Market(s)

Affluent, afficionados, 30 year older, elegant, modern

Industry/Entity Type

Food Production

Logo Text

Old Arabica

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Classic, elegant, modern elements

Should not have

• Coffee mugs, coffee beans