• US$340

• 111 designs

• 45 designers

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Logo Design Brief

ZuObscura is a company that 3D prints animal parts, such as noses, horns, hands, hooves etc in miniature for people who are making art dolls. The vibe we are hoping to convey is that of a mysterious curiosity shop, a magical supply store, a fantasy taxidermy supply store, a magical black market place where you could buy supplies such as endangered dragon horns and other whimsical curiosities. We are going for a more whimsical slightly morbid vibe, rather than an an evil demonic vibe.

We are looking for something easily recognizable that doesn't rely on text, and can be separated from the name if needed. Things to draw inspiration from: Ouija boards, sacred geometry, iconography in Harry Potter, art nouveau, the star maps in Destiny and Destiny 2.

Here are some things to guide you:
Inspirational Word List:
-Fantasy Rune (preferably not norse or anything that has a current meaning to anyone.
- Fantasy animal skull
- Star charts
- Ancient
- Morbid Beauty
- Nature
- Fantasy Taxidermy
- Black Market
- Miniature
- A store owned by a long forgotten god of old.
- Ancient Crest
- Magical symbol
- Dark Art Nouveau (Alphonse Mucha)
- Sacred Geometry (not too busy)
- The wild hunt

Please read the following text and pretend you are creating the "mysterious symbol" they mention:

"Oh no no no! We don't carry that here!" Replied the shop clerk suddenly. "I'm afraid you will have to leave now".

"What?" I replied "Have I offended you? All I asked was if you had a Unicorns horn-"

"Trading Unicorn horns and other high power goods is forbidden by the Order, of course we don't carry that kind of thing here. She said nervously. " Now you will have to leave, we are closing."

"Closing, but it's the middle of the day!" I protested as she pushed me toward the door. "Do you at least know where I could go to find more information?"

"No, no, I have NO idea where to find that kind of thing." She said loudly enough to for the enforcers that were loitering on the corner to hear. "I'm sorry I can't help you, but you look tired, I HIGHLY recommend that you take a break for a cup of tea. Here take this voucher for a free cup at the tea shop under the bridge." She slipped a piece of paper into my pocket and shoved me down the stoop. "Bye bye now, and remember to consider our shop for all your LEGAL apothecary needs!" The door to the shop slammed shut, the sound of a dozen locks clicking into place.

I stood alone and confused in the middle of the street. I pulled the piece of paper from my pocket and unfolded it, to find no words, no address, only a mysterious symbol.

An avid tea lover, I had been to the tea shop under the bridge many times. Certainly enough to know that they don't have vouchers for free tea, and certainly have nothing to do with this strange symbol. The ramblings of a mad woman perhaps. Either way I decided that I could use a moment to sit down with a cup of tea and think about what I should do now.

I sat on the tea shop's front patio, piece of paper in one hand, cup of tea in the other when all of a sudden I felt as if someone's hard gaze was upon me. Uncomfortably I glanced around, seeing no one, but suddenly I saw it. Across the street on the building right in front of me next to the alley, faintly glowing was the very same symbol that was on the scrap of paper.

Even though it looked like it had been scrawled on that wall for a thousand years, I had been to this very spot a thousand times and I was absolutely sure that it had never been there. I stood up, shoving the paper into my jacket pocket and bounded across the street, only to find that the symbol was gone.

Confused, I reached into my pocket to pull out the piece of paper, when the symbol suddenly appeared, bright as ever. I reached out of my pocket, and out again, in and out, watching the symbol appear every time I touched the scrap of paper, and vanish when I let go of it. No wonder I had never noticed it before.

Paper with the symbol firmly grasped in both hands, I followed symbol after symbol down the alley, up and down steps that made no sense and twists and turns that had never been there before, until I met a dead end at a brick wall.

I touched my hand to a brick with the symbol on it, to reveal a secret door and a store front featuring the symbol and the words "ZuObscura".

"Welcome, welcome to ZuObscura, your source for ALL things." A smartly dressed young woman stepped out from a back room and up to an old growth, intricately carved wooden counter. Behind her, were various jars and boxes of all manner of things, from all manner of creatures. Some horrific enough to turn your eye and others beautiful enough to bring me to tears. Though young in appearance, I could feel the wisdom of ages wafting from her. "I see you have an invitation!" as she motioned to the piece of paper in my hand. "Simply tell me what kind of obscure item you desire and it will arrive at your doorstep before the new moon.... Discreetly of course."

Target Market(s)

The art doll, needle Felting, diorama communities, both men and women, millennials and their older crafty parents.

Logo Text

ZuObscura

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A symbol that doesn't rely on the text. Some kind of fantasy animal element, preferably skeletal.. Be able to fit on a round sticker (doesn't have to be in a circle, or circular, but it shouldn't be much wider than it is tall, or taller than it is wide. Must look like a rune kind of thing. Star chart / celestial elements a huge plus.
• A good place to start is by checking out the image with the two unicorn heads in the brief and using it for inspiration. Don't just copy it exactly, We'd love to see YOUR version of it using the design elements from the other images in the brief. Here is the direct link:
• https://dcassetcdn.com/brief_item_files/3652562/3154a0cc-81ce-4cf1-86fc-b12f26de0b65.jpg?AWSAccessKeyId=ASIARQT47ZIUVYXS524C&Expires=1547783242&x-amz-security-token=FQoGZXIvYXdzEO3%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaDHF6jIXy870rigmVJSK3A8MGSzrzat8WeqbMRQG23xhQsPglOgWlkpV0XuLTX%2BZazW%2FbWehzJET72htO7UvScMaCh7kqNDDUxLzy9kMTUfVN%2FWpotFsmDT9Iwi8xEP9jxWqDJupoVpTRGsC0XlFkiLIBgxSY5Vw0TkJ4t73xHMacqts%2FTCCNtI9bCJiVYM1gDR1QrpWo9aEDEL%2BVE%2BjERx1RZ882ybvvlzVUujObIkdD9XLVuB%2BrVCcCD0tTSRd8WPLSB34M9wloTURfucnlM01e2yRabdN5j4CUHiZ5XWYZbezmy6u8%2BE4u721PV4cCsC4QcyrpuUYHnWL2jscOgf33RiiV0EkJSnDz2yI%2FvFwMJo2GkT%2BYVN1BbX1VTNNspubM83uCVyT56SombwHNpZuHf%2F6ssIORn3KrIB8J48OmzdxPrV%2BWsWFLogD%2FItVeFH3GtHKHOrjA8SuaxFw3VvXjk5sqnpkyBFiZPbQXkcfr1ml9Mcej1fqW8%2FowvFAcQsoF%2F1K6b9szS476rNdd1pnybX8EoO06IbR11L8DKMrRAxOt2%2FlhtJMuyRO51maYTbxb0u9NEaS1jtis0UQjhqq17moL4NEo1uv%2F4QU%3D&Signature=F1RynRVVAfsa0dNBrmPSI68qFOg%3D

Nice to have

• ZuObscura is a company that 3D prints animal parts, such as noses, horns, hands, hooves etc in miniature for people who are making art dolls. The vibe we are hoping to convey is that of a mysterious curiosity shop, a magical supply store, a fantasy taxidermy supply store, a magical black market place where you could buy supplies such as endangered dragon horns and other whimsical curiosities. We are going for a more whimsical slightly morbid vibe, rather than an an evil demonic vibe. We are looking for something easily recognizable that doesn't rely on text, and can be separated from the name if needed.

Should not have

• Text that can't be separated from the iconic logo. Please stay away from pentagrams, goat heads, anything that is easily associated with Satanism or Wicca etc. We are going more for a fantasy magic / magical taxidermy vibe rather than religion or evil. Nature can be incorporated if wanted. Please no more deer heads, Antlers are ok if part of a fantasy animal. No human skulls. Should not be frightening.

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Files

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