• US$190

• 69 designs

• 11 designers

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T-shirt Design Brief

We need an inaugural design for a new t-shirt apparel company called "420 State Apparel" (see attached logo below). Tagline: "freedom, inspiration, change". In the United States, there are currently (10) "420 States" (where cannabis / marijuana is medically & recreationally legal). 420 State Apparel aims to celebrate each of these states through the embodiment of iconic landmarks, classic / familiar images, inspirational people, and socio/political movements, that celebrate "freedom, inspiration, and change". the "Joshua Tree" design will not only be the first design in the "California Series", but it will be the first design for the company. The overall design should be classic, and fairly minimalistic in style, while capturing the true essence of this national landmark as well as the 420 State Apparel tagline:" freedom, inspiration, change".

Target Market(s)

cannabis industry supporters, people that enjoy the outdoors and traveling.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a recognizable version of the iconic image (landscape, landmark, person, or clear representation of the political or social issue / movements ie., right to vote, gay rights, civil rights, environmental awareness......). all we want is a minimalist, creative version of the iconic image that simply stands out on it's own. All of the images that we want to capture, simply represent, without stating: freedom, inspiration, and change.

Nice to have

• I've attached some concept designs of images that we've pulled from the web. We need a slightly more creative and orginal versions. The first of is an image of the iconic Joshua Tree and / or its landscape.
• We would not mind seeing a subutle incorporation of a canabis leaf or a reference to canabis. However, it should be subltle and not to obnoxious. The design doesn't have to have this either.
• We prefer a single color with the use of negative space if possible.

Should not have

• The final project must NOT have any components of the brand as described above. Please do not include any part of the logo or tag line.

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Files

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