• C$120

• 14 designs

• 9 designers

---

Packaging Design Brief

The task is to design a line of packaging for a new brand of alcohol coolers for the Canadian Market.
This uniqueness we are trying to crack is to pull on the trend of healthier choices consumer want. So low Alcohol percentage, 70 calories, gluten free, but the uniqueness is the use of all local fruit for flavours and totally natural. Thus will be more like a craft sparkling lite beverage, Vs the other products on the market that are more soda and less flavour, these will be "fruit forward" for an amazing taste. . Packaging Brief details is attached. Want to explore a couple of routes in either the vintage "California Fruit Box" look but this may be too old to appeal to a younger audience but would test this vs a more modern one.

Target Market(s)

Males, Females aged 18 to 35+ who are drinking this because:
I want a refreshing alcohol beverage/soda that tastes more like natural fresh fruit
but I am concerned about my health and calories,
And want a lower ABV so can stay in control but feel part of the group.

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Core Image Attributes
• Appetite Appeal: Food Porn: Convey Great Taste & Refreshment
• Authentic and Local
• Vibrant Colours
• Simplicity
• Vintage?

Nice to have

• This is a line up for 3 different cans, so need to focus on what the first would look like and that it is expandable to three flavours

Should not have

• Too crowded with too many things on the package.

---

Files

Download all files - 4.9 MB