• A$150

• 74 designs

• 42 designers

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Logo Design Brief

We need a logo designed for our online store, Home Serene, that sells home decor items, furniture and appliances to the Australian market only (for now). We would like to see designs that incorporate our brand colour of dark blue, yellow and light green. I have uploaded a very rough and tragic design, that I created, but it shows the colours we would like to use. We are seeking logo to be designed for two 2 formats – square (social media profile image) and horizontal (website header). We envisage building our brand around high quality items, that we offer at very competitive cost and with our loyalty program (Serenity Points) our aim is to build Home Serene into a repeatable brand - where customers go for shopping for their home. At Home Serene we see that making a house our home as being very important, and through the products we offer our customers can do just that. When the house becomes your home it becomes your sanctuary, a place of peace ... this is where the Serene in our name comes from. The home being that escape from hustle of everyday life. The final design should somehow communicate our belief in the importance of making your house a home, your sanctuary, while providing a logo that will assist us to build our brands reputation and separate us from our competitors.

Target Market(s)

Our target market is varied, and we have identified different age and gender demographics for various products. Overall, however our target people would be those who are looking at upgrading, renovating, their home or those moving into a new home. Essentially home makers are our main target.

Industry/Entity Type

Home And Garden

Logo Text

Our name "Home Serene" certainly to be displayed on logo

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The business name " Home Serene " incorporated into the design

Nice to have

• Maybe also incorporating the wording "Home Decor, Furnishings and Appliances" but maybe that is too much for the logo?

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Files