Online home decor, furnishings and appliance store (Home Serene) needs a logo design
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This customer received 74 logo designs from 42 designers. They chose this logo design from Lee as the winning design.
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Logo Design Brief
We need a logo designed for our online store, Home Serene, that sells home decor items, furniture and appliances to the Australian market only (for now). We would like to see designs that incorporate our brand colour of dark blue, yellow and light green. I have uploaded a very rough and tragic design, that I created, but it shows the colours we would like to use. We are seeking logo to be designed for two 2 formats – square (social media profile image) and horizontal (website header). We envisage building our brand around high quality items, that we offer at very competitive cost and with our loyalty program (Serenity Points) our aim is to build Home Serene into a repeatable brand - where customers go for shopping for their home. At Home Serene we see that making a house our home as being very important, and through the products we offer our customers can do just that. When the house becomes your home it becomes your sanctuary, a place of peace ... this is where the Serene in our name comes from. The home being that escape from hustle of everyday life. The final design should somehow communicate our belief in the importance of making your house a home, your sanctuary, while providing a logo that will assist us to build our brands reputation and separate us from our competitors.
Target Market(s)
Our target market is varied, and we have identified different age and gender demographics for various products. Overall, however our target people would be those who are looking at upgrading, renovating, their home or those moving into a new home. Essentially home makers are our main target.
Industry/Entity Type
Home And Garden
Logo Text
Our name "Home Serene" certainly to be displayed on logo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The business name " Home Serene " incorporated into the design
Nice to have
- Maybe also incorporating the wording "Home Decor, Furnishings and Appliances" but maybe that is too much for the logo?