• US$150

• 311 designs

• 166 designers

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Logo Design Brief

We need a logo for a Hot Shot Trucking company based in Arizona. Hot shot trucking is truck freight that is hauled via a midsize class truck. The logo will be used for a website, swag (hats, shirts, etc.) and placed on sides of trucks.

Design Preferences-
What colours or colour palettes do you like - Black, white, red- simple & bold
Where will the logo be mainly used? Print, web, etc.? - Website, swag (hats, shirts, etc.) and sides of truck
In your opinion, what defines a successful logo? - Eye catching, simple design that informs and lets people know about my business quickly.
Are there any restrictions to consider when designing the new logo? - Nothing weak or just ordinary.
Is there anything that must be included, like existing brand elements, words or icons? The company name: RMP Transportation and Logistics
Looking at other people's branding, what logos do you like and why? Apple- simple but bold. NBC- simple, to the point
Are there any logos that you particularly dislike? Southwest Airlines

About the branding-
What are the values and/or mission statement of your company? We value hard work, being ethical and reliable. Our mission is to be your trusted partner for all your transportation needs.
What three attributes would you like your target audience to think of when they look at your new branding? Responsible and knowledgeable, and professional, and will take excellent care of their property.
Which of these words is a better fit for your brand? Traditional or modern? Traditional
Which of these words is a better fit for your brand? Friendly or corporate? Friendly but formally corporate professional
Which of these words is a better fit for your brand? High end or cost-effective? Cost-effective.

Target Market(s)

About target audience-
Who is the primary target audience? Anyone who needs freight moved quickly, efficiently and cost effective to their business.
What is the target audience's age group? 30-60 years of age
Are they mainly male or female? Both
Where do most of your audience live? Arizona and California
Are there any new markets you'd like to break into? If so, what would they be and why? Hauling industrial equipment (tractors, backhoes, excavators) - more heavy equipment ( John Deere, RDO, Empire CAT)
If your customers had to describe your company in one word, what would it be and why? Professional- not many carriers have knowledge and care about the freight and customers service.
How do most of your customers find out about your company? Right now it's word of mouth
How do you plan to communicate with your target audience? Door knocking, hitting the pavement, cold calling and future website.

Industry/Entity Type

Trucking Company

Logo Text

RMP Transportation & Logistics

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Is there anything that must be included, like existing brand elements, words or icons? The company name: RMP Transportation and Logistics
• The name of the company is long (we understand) - please feel free to play with making RMP bigger than Transportation and Logistics. We are open to suggestions on how to best communicate this.

Nice to have

• A logo that includes a truck and makes you think of speed and transportation when you see it. I like the American airlines and Delta logos - clean simple but with character.

Should not have

• Nothing too busy - please keep simple, clean and classy
• No script fonts - nothing that looks like handwriting and No decorative fonts

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