• €190

• 153 designs

• 65 designers

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Logo Design Brief

We are a plastics company oriented in the pharmacological field. As part of an internal supply chain project we are looking for a logo to associate with this project. It is a project of automation of internal flows by autonomous robots, in this framework we are looking for a logo capable of representing this project. The logo will have to embody the modernity of the industry 4.0 by integrating all the elements that constitute this industrial turning point namely: agility, mobility, modernity, connectivity (RFID, wifi ...), supply chain, robotics modern, artificial intelligence, digitalization, miniaturization, flows, continuity. The goal is to get a visual support that is understandable at first glance. The logo must be able to integrate easily with any type of document (Word, Excel, PowerPoint ...) Code color must respect the tones of the group (see attachment), namely: white, blue, gray, clear colors in shades that inspire calm and soothing. Must ABSOLUTELY appear: the project name: "Flu-ID" or "FLU-ID", the idea of future as well as the idea of displacement, progress. Must NOT appear: Extravagant or aggressive color, no other text than the project name, no aggressive or violent form. The style should not be old or retro. Avoid using the shape of a nut or gear often used to represent the industry. Font: Classic or style design / future The company's activities are based on plasturgy in the pharmacological field. As part of an internal supply chain project, we are looking for a logo. The project itself is about the automating of our internal flows using autonomous robots (AIV / AGV). The logo we are looking at must represent this project. The logo must represent the modernity of the industry 4.0: it means agility, mobility, flexibility, modernity, connectivity (RFID, Wi-Fi ...), supply chain, modern robotics, AI, digitalization, miniaturization, flows and continuity. The logo MUST symbolize speed or acceleration, the idea of moving forward and faster. Keep in mind that this logo must have any type of documents (word, excel, PowerPoint ...) Colors should follow the identity of the company (refer to attached file): blue, gray, white, soft shades, calm and soothing colors. Should figure: project name: "Flu-ID" or "FLU-ID", the idea of future, progress and flow. The logo MUST symbolize speed or acceleration, the idea of moving forward and faster. Should not figure: Aggressive gold extravagant colors, any other text than the name of the project, any aggressive or violent shape, and general design must not look old nor retro. Do not use the shape of the threated nut or gears, often used to symbolize industry. Font: design or futuristic I do not own the rights for some of the associates logos, they are just here for references.

Target Market(s)

internal communication

Industry/Entity Type

Pharmaceutical

Logo Text

Flu-ID or FLU-ID

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• project name: "Flu-ID" or "FLU-ID", the idea of future, progress and flow. The logo MUST symbolize speed or acceleration, the idea of moving forward and faster.

Nice to have

• The logo should symbolize speed or acceleration, the idea of moving forward and faster. Be original, shades like silver or chrome might be a good initiative, but do not make it too shiny.

Should not have

• Aggressive gold extravagant colors, any other text than the name of the project, any aggressive or violent shape, and general design must not look old nor retro. Do not use the shape of the threated nut or gears, often used to symbolize industry.

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Files

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