• US$150

• 404 designs

• 162 designers

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Logo Design Brief

We are looking for a fresh and fun update to our current logo. We are a nutritional supplement company based in Chicago. Our "bread and butter" product is a probiotic supplement formulated with industry-leading science and backed by plenty of research. Our second product is a bone health/heart health supplement called Vitamin K2-7. We have several upcoming nutritional products to come. The logo redesign should communicate thriving health and well-being. We have attached our existing logo, existing color palette, and existing brand guide; however, we would like to make sure this redesign equally weights both words Just and Thrive (we feel the existing logo emphasizes Thrive, but Just seems so small). We also want you to be creative and have fun with this! Design something YOU would want to buy from the shelves of your local health food market because it really stands out and SHINES next to everything else!

Target Market(s)

The majority of our customers live in California (LA, SF), Texas (Dallas, Houston, Austin), New York (NYC), Florida (Orlando, Miami) and Illinois (Chicago). They buy both online at thriveprobiotic.com and at retail stores that sell Just Thrive (examples include mom and pop health food stores, as well as Vitamin Shoppe). Demographically, 75% of our buyers are female and range in age from 25-65+ (primary being 25-44). They are well-educated about health and care very much about creating the healthiest lifestyle (through food, home, sustainability, earth preservation, nutrition/supplements, etc.) possible for themselves and their families; finding the best and healthiest products possible is of utmost importance.

Industry/Entity Type

Health And Wellness

Logo Text

Just Thrive (either all uppercase, all lowercase, or a combination off both)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo redesign should communicate thriving health and well-being. We have attached our existing logo, existing color palette, and existing brand guide; however, we would like to make sure this redesign equally weights both words Just and Thrive (we feel the existing logo emphasizes Thrive, but Just seems so small). We also want you to be creative and have fun with this! Design something YOU would want to buy from the shelves of your local health food market because it really stands out and SHINES next to everything else!

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Files

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