• €110

• 112 designs

• 34 designers

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Logo Design Brief

We need a logo for a NEW alcoholic drinks company (HighProof HeadShot - see video att to get meaning of the name), best to use black and white, I needs to be visual and NOT build around the actually text or name - think about how it will look like in the instagram profile pic (circle)

1. so the visual/drawing without words needs to be able to stand alone
2. the letters HPHS need to also be able to stand alone as the logo

Target Market(s)

hospitality industry - bartenders - rockstars

Logo Text

NO TEXT - ONLY THE LOGO

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• it must communicate the idea of the name - see att video / see file att Example
• High Proof = the alcohol level of the spirits - high means its high in alcohol
• Head Shot = used in the military as a way to kill the enemy BUT also use in the bar industry for people who shoot the spirit from the bottle into their mouth = head shot
• SEE VIDEO IN ATT
• (the visual could show someone pouring liquid from a bottle in a bullet hole in his head)

Nice to have

• a very cool logo
• a traffic sign feel

Should not have

• the name in writing being the core of the design ... the symbol visual needs to be able to stand alone
• NO GUNS NO WEAPONS NO BULLETS... look at the video in att and please get the idea

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Files

Download all files - 2.5 MB