Boutique Financial Services firm require Custom Christmas Card

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Graphic Design Brief

We are Cashel House, a Melbourne based financial services firm that offer high quality financial solutions to our clients. We need a Christmas Card to send to our valued clients that evokes our exceptional quality, care and thoughtfulness of our bespoke financial advice.

The design must be elegant and simple, incorporating our "tree" logo and brand colour. Please have a look at our website to further understand our brand: https://cashelhg.com/. I've attached the Christmas card which was created last year for reference.

The interior of the card must include a simple message such as "Season's Greetings" or "Merry Christmas" and the back of the card must list "Contact Details: 38/55 Collins Street, Melbourne VIC 3000, 03 9209 9000, join@cashelhg.com"

The new Christmas card must be formatted as per below print format:
- Spread size: 250mm x 194mm
- Finished size: 125mm x 194mm
The design must also be provided in digital formats (Facebook, Instagram) for social media posting.

Please submit a minimum of 2 design options per designer. We must confirm our card design by Thurs Dec 6 to allow time for printing & posting.

Target Market(s)

Men & women, aged 35-70, with families, own their own home, wealthy, enjoys the finer things in life. Please have a look at our website to further understand our brand: https://cashelhg.com/.

Industry/Entity Type

Financial Service


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The design must be elegant, simple and evoke Christmas spirits. We would like our logo and brand colour incorporated somehow. I've attached our brand guidelines and the Christmas card which was created last year for your reference.
  • The front & interior of the card must include a simple message such as "Season's Greetings" or "Merry Christmas" and the back of the card must list "Contact Details: Cashel House, 38/55 Collins Street, Melbourne VIC 3000, 03 9209 9000, join@cashelhg.com"
  • The new Christmas card must be formatted as per below print format:
  • - Spread size: 250mm x 194mm
  • - Finished size: 125mm x 194mm
  • The design must also be provided in digital formats (Facebook, Instagram) for social media posting.

Files
Download all files - 1.3 MB
JPG
CAS Logo_RGB_LGE.jpg
Tuesday, December 4, 2018
PDF
CAS Identity Style Guide June 2012_FA.pdf
Tuesday, December 4, 2018
JPG
Cashel Christmas Card 2017.jpg
Tuesday, December 4, 2018
PNG
Payments
1st place
A$100
Total
A$100

Project Deadline
07 Dec 2018 00:24:12 UTC
Language

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