New logo design needed for a signage company taking on a new name and branding!

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This customer received 207 logo designs from 87 designers. They chose this logo design from KANAVA as the winning design.
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We are looking for a new logo design as we rebrand our company! DSA Phototech is becoming DSA Signage. We design and build custom illuminated signage, such as lightboxes, drive through menus, and digital displays for some pretty cool companies. We have a team of engineers and fabricators and love to play with lights. We are looking for a logo design that is engaging, colorful, and can be used in many different applications. Some things we’d like to incorporate:• A logo that can be used with and without a design element.• Something that can be used horizontal or vertical • A version of just the name (DSA Signage), and a version that incorporates our tagline (A Visual Display Company).• We love the color blue, but are open to other options. And as we illuminate things, we’d love to see a design option that embraces a spectrum of colors.• Here are some boring visuals of the name and tagline to get you started.Keep in mind our core values: Our engineers DESIGN lighted visual displays. Our fabricators BUILD those designs here in our custom shop. We develop CUSTOM SOLUTIONS to fit our customer’s needs.
Updates
Low design quality
Went on vacation/holiday
Target Market(s)
Business! Retail, beauty, quick service restaurants, automotive dealerships, convenience stores. Some of our clients include a very popular coffee company, some fast food drive thrus, a beauty brand with their own mall stores.
Industry/Entity Type
Manufacturing
Logo Text
DSA Signage --- Also a version that includes our tagline: A Visual Display Company
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A version with just the name, a version that includes the tagline
- A design element that can be used or removed depending on application.
- UPDATE: We are looking for options that include a design element that is incorporated into the logo - a symbol that represents our business. I've uploaded an idea of one for illustration purposes.
Nice to have
- A version for both vertical and horizontal applications. If one size doesn't fit all, a variation that will fit each application.