Apartment Building Kitchen Sink Stack Sewer Overflow. Emergency Plumbing

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This customer received 9 illustration designs from 3 designers. They chose this illustration design from Dominick Madson as the winning design.
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Illustration Design Brief
Hey Design Crowd
Here is a little project for you.
I would like an illustration for the back of my post card, that explains to people what happens when the plumbing drainage stack of the kitchen sinks clog, in an apartment building.
It causes WASTEWATER overflow in the bottom units, destroying all of their cabinets, walls, and flooring… because the neighbors upstairs don’t realize that the sewer water they are letting down the drain is actually overflowing in a unit below..
We get this type of EMERGENCY CALLS during dinner time, and often on the weekends. Our ON-CALL service technicians rush there to clear the drain. And the resident is usually FREAKING OUT, or sometimes CRYING because their personal belongings get WATER DAMAGED by the minute.
Check out our website for more info www.prontoinc.ca
Target Market(s)
Apartment buildings
Industry/Entity Type
Plumbing
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The post card size is 8.5'' X 5.5''
- Or in Metric: 21.6 cm X 13.9 cm
Nice to have
- Include company logo.
- Pronto Environmental