• €110

• 28 designs

• 12 designers

---

Logo Design Brief

Our company is around for 5 years and it's time for us for a new logo therefor also brand ourselves a bit different. Our logo is currently outdated and the lack of symmetry is causing it to not show up nicely on partner websites and other areas where we are represented.

Therefor Wizkunde is looking for a logo which will immediately tell customers that its our company.

You can view the current logo and website at https://www.wizkunde.nl/

I want to give you as designer the possibility to let your creativity flow and use my key values as a fundament. I hope to get a logo which reflects our companies image.

Long story but i hope this sparks your imagination, thanks!

Target Market(s)

Online Software Development Company

Logo Text

Wizkunde

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Here are a few fundamentals which made me decide that we need a new logo:
• 1. Our current logo has no symmetry. Its impossible to have our logo show up on partner websites and make it look good. Therefor the logo needs to be looking good in a square both on the left side and on the right side of content on a partner website. Therefor i would like to see some symmetry.
• 2. It would be great if the W can be incorporated in the logo itself, so that if it's used in information, it is clear that it's our company. If i refer to Google and Facebook, i like their idea, but i i think the logo is a bit to simple for us. I would like it to be more descriptive than just a single letter (and i dont want to steal their concept).
• 3. I would like to see that the logo graphic part is nice in a square, but that on the top of our website, we can use the space besides it to add our company name (Wizkunde, not Wizkunde Internet Solutions like it is now). Maybe incorporate this in a second version of the logo. Like a square version + a top content version.
• 4. The orange color is important to us, therefor i would like to see it come back in the logo in a way. We use orange ever since we started and we think it's fresh and recognizable. Ever since we started and i see a nice orange color, i say "look, thats Wizkunde orange!" The color code i think looks great is: #ff7900
• That said, i think its important to have a second color in the logo, so that i can differentiate more with colors on the website. Now we're basically stuck with orange as everything else stands out. So please use a second color which we can also incorporate in the website as secondary action colors and such.
• 5. When people look at the logo, i think the message needs to be "communicating", since we do a lot of integrations between systems, communication is key to us in more than one way.
• 6. The logo needs to have a balance between the technical message of the logo and our creative exposure. I dont want the logo to be so technical that it includes technical appliances like switches, servers, network cables or anything like that. Nor do i want it to be a logo which is hard to understand unless you do a lot of interpretation on it. So balance is key.
• In the end of the day, it needs to be recognizable with and without our company name. We're going to adjust the color scheme on our website to match the color scheme on the logo, so you're not bound by the current website layout. Aslong as orange is the primary color, we'll adjust the website to fit the logo.