• US$150

• 67 designs

• 39 designers

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Logo Design Brief

I am opening a fast food restaurant, with roast chickens, but I think that tomorrow will be a fast food chain specializing in roast chickens. Here, a happy chicken is typically used as a logo. We are thinking of something more imposing, sticky and that everyone can remember. Here, in my city, also what is typically used is to use colors and brands of companies that sell raw chicken. I do not want any of that. This is my product, I want a brand of my own like Kentucky Friedchickens, McDonald's, Subway, etc. Here is a chain of Peruvian roast chickens, known as Pardos Chickens (Attached logo). But his logo is a bit more conservative and classic. We look for more.

The name for my company is "big rooster". Then, i want a logo that represent it concept, a strong rooster, having the idea of fast food, roasted chickens. But do not scare the public, make it nice but tough at the same time. That incites to buy it, eat it because it is tasty and good quality. Make it easy to remember and sticky. It would be a good idea to also inspire speed. That is a place where you will enter and leave immediately, because the attention is fast. In my city are characterized chicken roasts because they are ugly places, narrow, and poor hygiene. I want my logo to inspire rudeness but elegance, a clean place, classy place. It is a product for all audiences, but we also want it to attract more young people.


We accept suggestions, maybe we have to choose a definitive line in the sense of rudeness and elegance in a single symbol (rooster).

In short, we look for: own brand, a strong, elegant, class, but tough cock, but that does not inspire violence, that is subtle the rudeness, that does not cross the line of elegance.

Target Market(s)

Fast food

Industry/Entity Type

Fast Food Chain

Logo Text

Big Rooster

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color ad hoc to the market logo types, like as: ketucky fried chickens, mcdonald, burger king, pizza hut, papa johns, subway
• A world-class logo.

Nice to have

• Big rooster, a strong rooster, but friendly

Should not have

• A different, quirky logo.

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