• C$120

• 64 designs

• 39 designers

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Logo Design Brief

We need a logo for a home renovation company. The name of the company is Before & After. The purpose of our business is to evolve from just home renovation to home flipping, so we want the idea of home flipping to be captured in the logo as well. It should be something simple, creative, and modern.What should the logo reflect: We want customers to remember the logo, understand that this is a home renovation company and that we pay attention to detail, care for their properties, and renovate with creativity. The colors should indicate creativity and inspire confidence. We want something that creatively portrays home renovationPart of the services offered include Interior Decoration, so we want to play with colors, maybe getting inspiration from design basics such as the wheel of color, the Fibonacci series, etc.DON’Ts: We don't want to include words such as "construction, contractor" etc, but we want the logo to speak for it. Note: services provided include carpentry, house flipping, painting, wall demo, decoration, etc. and DO NOT include electric or plumbing services

Target Market(s)

Women and Men, between 35 - 65 year old living in Urban areas with medium to high income level. These customers have the money to perform home renovations or even buy and flip homes, but don't have the time and/or skills to do it. People with a dynamic lifestyle who like to try new things and follow trends.

Industry/Entity Type

Home Improvement

Logo Text

Before & After (can use the initials B&A)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Play with colors, reflect care, creativity and attention to detail. The logo should make allusion to a renovation company integrated with Interior Decorating.

Nice to have

• Elements of design incorporated such as Fibonacci series, wheel of color, etc

Should not have

• Explicitly say words such as: Construction, contractor, etc.
• Should not be generic, i.e. not a design that can be found in sites that offer pre-templated business cards, etc.