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Australia Invasion Day - 26 January 2019 - Controversial T design for 1>infinity
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This customer received 22 t-shirt designs from 15 designers. They chose this t-shirt design from creative gravity as the winning design.
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A$110
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22 designs
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15 designers
T-shirt Design Brief
1>infinity is a for purpose brand raising $1,000,000,000 for youth homelessness and mental health organisations. We need a brilliantly creative T-shirt graphic that will catch peoples attention and get us noticed in an overcrowded market "COMMEMORATING AUSTRALIAN INVASION DAY. 26 January, 2019"
26th January, Australia Day is the official national day of Australia. Celebrated annually it marks the anniversary of the 1788 arrival of the First Fleet of British ships at Port Jackson, New South Wales. For many Indigenous Australian's this is in fact seen as an Invasion. The design needs to reflect this conflicting aspect of the Australia's Nation commemoration.
The design will be printed on T shirts centre chest or centre back. I'd like it to have graphic and artistic appeal in its own right rather than just be an angry statement of protest. This isn't just to wear on the day but to worn as a graphic T throughout the year
Can incorporate foil or flock printing along with plastisole.
Target Market(s)
1>infinity is a bespoke urban brand. T shirts will be $80. These aren't a promo or cheap fast fashion line. Demographic 18 -25 and socially aware people. Triple J listeners / Broadsheet readers
Font styles to use
Other font styles liked:
- Fonts that are best fit for the overall aesthetic
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have graphic and artistic appeal in its own right rather than just be an angry statement of protest. This isn't just to wear on the day but to worn as a graphic T throughout the year
- Include brand name 1>infinity. The logo / text of the brand name can be adapted / modified to be in keeping with the graphic you are designing for this project
Nice to have
- Would like to push the boundaries of T shirt printing. So can incorporate foil, flock, or other treatments to make the design technically and aesthetically unique. It doesn't have to be glitzy or bright if monotone is more in keeping with the design concept
- We could have several elements scattered across the front or the back of the T - it doesn't have to just be a single centre chest print - it could be several design / text elements to communicate the message and retail creative integrity
