Kitchen Waste Rack package re-design for existing product
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This customer received 11 graphic designs from 9 designers. They chose this graphic design from technotecdesign as the winning design.
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Graphic Design Brief
We are looking for a new... look! :) Our product is distributed to US and Canadian national and regional retailers and is in need of improved in-store shelf presence to attract new customers.The Extrufix Original Kitchen Rack is a kitchen waste bag holder that can be attached to the inside of a kitchen cabinet for a hidden and safe kitchen waste storage solution. Our bags are precision designed and manufactured to fit tightly on out kitchen rack for a convenient and compact waste management solution.Our core demographic is 50+ yrs old., We would like to attract younger segment (i.e. 30-45 yrs old). Our current artwork and die-lines are attached (larger resolutions available). Package dimensions must remain the same. The material is a e-flute corrugate with full colour print and semi-gloss coating. Tri-lingual required on one side. Other sides can be Bilingual (English & French [Quebec]). Other required elements include UPC/barcode, product number (e.g. 15301), and product size (e.g. 3 Gallon).Please avoid excessive white space or white/black color scheme on the package as this is too similar to 'store brand'/'private label' in many of our markets.Additional information about our company, brand, and products can be found at www.extrufix.com.Product video here: https://youtu.be/lID6hJgzxHM
Target Market(s)
USA and Canada retail and Grocery customers/shoppers. Age: 30-65+
Industry/Entity Type
Retail
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Similar to the attached old Retail package design, a colour change to differentiate the two (2) sizes, 3 Gallon and 5 Gallon, is required.