Kitchen Waste Rack package re-design for existing product

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This customer received 11 graphic designs from 9 designers. They chose this graphic design from technotecdesign as the winning design.

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Graphic Design Brief

We are looking for a new... look! :) Our product is distributed to US and Canadian national and regional retailers and is in need of improved in-store shelf presence to attract new customers.The Extrufix Original Kitchen Rack is a kitchen waste bag holder that can be attached to the inside of a kitchen cabinet for a hidden and safe kitchen waste storage solution. Our bags are precision designed and manufactured to fit tightly on out kitchen rack for a convenient and compact waste management solution.Our core demographic is 50+ yrs old., We would like to attract younger segment (i.e. 30-45 yrs old). Our current artwork and die-lines are attached (larger resolutions available). Package dimensions must remain the same. The material is a e-flute corrugate with full colour print and semi-gloss coating. Tri-lingual required on one side. Other sides can be Bilingual (English & French [Quebec]). Other required elements include UPC/barcode, product number (e.g. 15301), and product size (e.g. 3 Gallon).Please avoid excessive white space or white/black color scheme on the package as this is too similar to 'store brand'/'private label' in many of our markets.Additional information about our company, brand, and products can be found at www.extrufix.com.Product video here: https://youtu.be/lID6hJgzxHM

Target Market(s)

USA and Canada retail and Grocery customers/shoppers. Age: 30-65+

Industry/Entity Type

Retail


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

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Upmarket

Requirements
Must have
  • Similar to the attached old Retail package design, a colour change to differentiate the two (2) sizes, 3 Gallon and 5 Gallon, is required.

Files
Download all files - 13.8 MB
PDF
Retail Packaging_3 Gallon_Rack_15301.pdf
Tuesday, October 30, 2018
PDF
Retail Packaging_3 Gallon_Bags_15304.pdf
Tuesday, October 30, 2018
PDF
Retail Packaging_5 Gallon_Rack_21501.pdf
Tuesday, October 30, 2018
PDF
Retail Packaging_5 Gallon_Bags_21504.pdf
Tuesday, October 30, 2018
Payments
1st place
C$150
Participation payments x 4
C$10
Total
C$190

Project Deadline
06 Nov 2018 21:55:40 UTC
Language

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