Timbercrafted Homes - New logo design project

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This customer received 62 logo designs from 19 designers. They chose this logo design from Jace Design as the winning design.
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Logo Design Brief
Premium-quality timber home design and construction company, called 'Timbercrafted Homes', seeks a new logo.
We design and build authentic, robust, handcrafted log and heavy timberframe homes for an alpine/ski resort region.
We would like to see designs of a simple and eye-catching nature, distinguishable from afar, with impact and representation of the quality of product we offer.
Although these are timber homes, they are modern, awe-inspiring high-end homes, rather than 'rustic' cabins in woods for example; The choice of font should be in-tune with this.
Designs could combine text with imagery/icons of mountains, trees, roof/house shapes, but not necessarily. We imagine the company name alongside, above, or underneath an image (somewhat abstract in nature perhaps) which creates an idea of what we are about: High quality timber homes designed and built to last and impress.
A bold design with clean lines that "pops out" on dark as well as light colour backgrounds would be welcome.
Also open to any tagline suggestions representative of what we do, should it enhance the overall look/feel.. although by no means a necessity.
An acronym or letter-based design using 'T H' is not out of the question.
I promise to provide as much feedback as possible throughout the design process. Thank you very much Designers .. and good luck!
Target Market(s)
Fairly well-to-do, outdoors/nature-loving individuals/families looking to build a holiday home in a well-known/popular ski resort region; People with a good sense of traditional, yet modern, architecture.
Industry/Entity Type
Construction
Logo Text
Timbercrafted Homes
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold, clean lines, recognisable from a distance. Representative of a high-quality product.
Nice to have
- Works on a number of different colour backgrounds. An icon/graphic which ties in the company name with the product we offer.
Should not have
- Graphics of logs, timber, or joinery.