• A$400

• 19 designs

• 6 designers

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Banner Ad Design Brief

We're building a new site here: www.abcbricksales.com.au/?letmein

We need a series of graphics developed that we'll place around the site. These images should be consistent with each other, and with the branding.



1) We require 4 graphics that will rotate as the hero shot on the home page.

This image is 500 x 260 px

Each graphic is to show the tagline (listed below) specific to each one.

Graphic #:

1. Price guarantee - Tagline: We guarantee to beat any of our competitors current advertised price.

Graphic might show happy customer with fist full of saved money with the tagline???

2. Display Centre - Tagline: An ABC Brick Sales display centre near you

We want to communicate that there are lots of outlets, and sure to be one close to you.

3. Best brands - Tagline: The best brands, from foundation to finish

The graphic might show the 5 logos displayed on the home page under the heading "leading distributor for....." with the tagline.

4. More than bricks - Tagline: Now much more than just bricks

The graphic might show bricks, pavers, blocks and roofing products (the company also has a roofing company at www.abcroofing.com.au/?letmein) with the tagline.

Please note: These are suggestions only. If you have another way to tell the story, feel free.


2) Graphics for various pages as detailed below

1. Easy delivery - http://www.abcbricksales.com.au/free-delivery/?letmein

A graphic to represent the delivery truck (white trucks that carry a flat tray bed at the back). Communicate that delivery is fast and easy.

2. http://www.abcbricksales.com.au/products/?letmein

We'd like a graphic saying something like: "Check out the huge range of bricks, blocks & pavers by brand to the left"

Perhaps use an arrow to point the visitor to the "Browse Our Products" widget (similar to the graphic doing the same thing here: http://www.eczema.com.au/skincare-products/calendulis-plus-cream/

3. On the products page i.e. http://www.abcbricksales.com.au/products/bricks/austral-bricks/?letmein we currently have the word Enquire in an orange bar above a contact form.

We'll be removing that word and bar and replacing with rotating graphics that say:

Want a quote on these?
[Arrow pointing right]
Use quick form below

The graphics for any of the above can use photos if you feel that would be better (please use www.istockphoto.com for any images).

We'd like the images to maintain consistency with the coloring already used.

The client is after a playful and personable feel. use of humour would be fine.

Target Market(s)

Mostly builders and Do It Yourselves home owners.

Industry/Entity Type

Construction

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Consistent with site branding, strong/vibrant appearance.

Nice to have

• Humor, playful attitude.

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