• A$200

• 42 designs

• 18 designers

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Logo Design Brief

We are about to commence a re-branding exercise and we need an updated logo in our new corporate colours (grey and dusty pink).

See www.discoveredt.com for an overview of our company and products. Our new website will be launched shortly utilising the colour palette black, grey, white and most importantly ‘dusty pink’.

We would like to include the positioning line “Elegant Discovery Technology” within the logo and attached is what we have come up with so far.

What we are after is actually really really simple. SIMPLE IS GOOD.

We are conscious of our need stand out from the crowd while having a logo that can scale well for a variety of marketing collateral.

We like fonts such as DIN Regular and Open Sans Condensed for copy and positioning statements are open to experimenting with the ‘edt.’ font. Please take some guidance though from the fonts on the attached samples and our web site. It needs to either be one of those we have already used or something that will look ok alongside them.

So, again, to clarify. The brief is really simple.

Three letters 'e' 'd' and 't'
followed by a full stop.
in our corporate colours (grey and dusty pink) - We'd prefer all the letters to be the same colour and are open to variations for the colour of the dot and slightly darker greys etc.

Oh, and we will need to know the font you've used once we've finalised and selected the design.

If you do want to be a little creative feel free to incorporate a design element but please remember it needs to be

SIMPLE
CLEAN
DUSTY PINK & GREY

We just don't want you to waste your time on over engineering this!

The logo piece should be really simple. Hopefully very little time for you. So, we wonder if you would also mind designing business card layout incorporating it once it has been finalised. Hope it's not cheeky to add that piece onto the brief but we’re hoping the three letter acronym logo won't take long for you given the detail provided.

Business cards can be 2 sided with logo and url on the front and personal details on the back including:-

person name
cell phone number
email address
Skype name
LinkedIn url

without using the word "phone' or 'cell' or 'mobile' or 'p' before the phone number (it's obvious it's a phone number so we don't need a word or letter in front of it)
without using the word 'email' or 'e' before the email address (it's obvious it's an email address)

So it will be in this format

Joe Bloggs
Founder & CEO
+61 430 987 654
joe@edtsolutions.com
Skype: joebloggs
LinkedIn: joebloggs/linkedin/blah

other information for the back of the card will be

Toll Free Numbers

Australia 1800 000 000
United Kingdom 1800 000 000
USA 1800 000 000

Thank you!

Industry/Entity Type

It Company

Logo Text

edt.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files