• US$200

• 81 designs

• 31 designers

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Logo Design Brief

We need a logo for a new e-commerce shop.Background:--Angler.cr is a shop is focused on selling Recreative Fishing and Outdoor products at Costa Rica.The "angler" term comes from angling a fishing rod, commonly used by people that love to have fun at fishing activities, which may occur at rivers, lakes, coast or deep sea, and for many species. An "angler", is an angling practitioner.Angler.cr wants to satisfy the needs of those that love to go outdoors for fishing as a hobbie or recreation. They find in fishing peace, excitement, time for sharing with family and friends.The Angler.cr buyer doesn't think in fishing as a commercial activity, but as a source of entertainment. Thereby, anglers also love to release their catches, so they could preserve the species. Releasing a fish, is worth a lot for our target public, more than killing a lot of fish.By sport fishing, some people think on sailfish, marlin and other sea fish which fits the "billfish" category, which is a common practice on big-game fishing. However our shop, is focused or a wide range of fish, mainly for amateurs and intermediate fishing practitioners.What we want:--With the logo, we want to express an exciting fishing experience, because that is what matters for recreational fishing. We imagine a fisherman very excited for catching and holding a fish in one hand, while in the other he holds the rod. The recreational fishermen should feel identified with the logo but also feel confident to purchase. What we don't want:--We don't want to communicate pleasure in killing fish, or do massive or commercial fishing, huge boats, fishing nets and so on. Avoid blood, suffering or any kind of violence.

Target Market(s)

Recreational Anglers (fishermen and outdoors practitioners)

Logo Text

Angler.cr

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Excitement, movement or action
• Because it is also focused on Outdoors, consider mountains only if possible.
• Provide a grayscale version
• Provide a square version for reduced spaces, only if the logo detail is small
• Green or/and blueish colors seem fair for the case

Nice to have

• a. Excited fisherman holding a fish and a rod
• b. Fisherman angling a fishing rod
• c. A happy but brave fish

Should not have

• Blood
• Violence
• Fishing nets
• Angry
• Pain

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Files

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