• A$150

• 170 designs

• 72 designers

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Logo Design Brief

We are a fruit & vegetable supply business who has sold produce from various farms and produce companies around Australia for many years. We now starting to sell our own branded produce which we are importing from other countries.

Our current business is called Samson's and we have chosen this seperate business to be called Delilah as a reference to the movie and ancient story of Samson & Delilah. It will not have any reference to Samson's through marketing its just a play on the relationship within our existing business.

In reference to the story, Delilah was very beautiful and a temptress and all she wanted to know was the secret to Samson's strength. E.g. Samson has supernatural strength and fell in love with beautiful Delilah. In terms of our business Samson's is the strong backbone behind the beginning of Delilah.

Pricing is mid to premium price range

Produce for sale under Delilah
- Garlic
- Potatoes
- Melon
- Pumpkin
- Ginger
- Sweet Potatoes
- Zucchini
- Beans
- Capsicums
- Tomatoes

This logo will go on boxes of produce, tags, stickers and trays.

We want Delilah to be the leading fresh produce brand in the markets

Words related to the Delilah brand
Clean
health
nature
natural
fresh
living and loving life
strength
growth
wellness
family
pure
whole
nutritious

In my research I noticed that orange is the colour of energy, happiness and vitality and green is the colour of new beginnings, abundance and nature - these might be interesting colour options but I am open to seeing anything. We also like the look of black and gold.

To give you an idea of some of the brands around the market there are some box designs attached in the images. These are not related to Samson's or Delilah. We need it to stand out and look different to the other competition

Target Market(s)

Providores
Green Grocery Stores
Supermarkets
Families who want premium produce
Health conscious

Logo Text

Delilah or Delilah Produce

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Premium feel

Nice to have

• an image along with the Delilah word

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Files

Download all files - 2.1 MB