• US$150

• 212 designs

• 85 designers

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Logo Design Brief

I need a logo design for a new company based in the greater Indianapolis area called 'Restoring Balance'. Tagline: live well. eat well. thrive. Restoring Balance is a mind + body wellness approach using nutrition + lifestyle. My mission is to empower others to live their best life full of vitality and wellness through restoring their whole body's balance. My personalized wellness programs guide clients through a journey exploring the foods they choose to eat, the movement they engage their body with, prioritizing their personalized sleep needs, utilizing stress relief and self-care strategies, and much more. I'm hoping to achieve a brand provoking a sense of conversation, being a bit more relaxed, creative, and informal yet still professional and clean.The website design will utilize a crisp, white background with vibrant but conversational food and other photography as the main focus so logo design needs to partner with that. The final logo design should inspire and empower hope within clients that they can achieve living a life full of vitality and truly thrive using a whole body wellness approach. I would like to see logo designs using a grey focus, and maybe soft blue and/or green as an accent.

Target Market(s)

Although I will work with any client that's curious to explore new approaches to their wellness goals, most clients searching for me are not feeling well. Probably living with lots of daily symptoms and they are ready for a change and are not finding resources at their doctor's office. They are searching for answers and are ready to feel well again.

Industry/Entity Type

Health And Wellness

Logo Text

"Restoring Balance" Tagline: live well. eat well. thrive.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• broken brush stroke feeling (www.thewholejourney.com) or hand-sketched but thick enough to pop

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I'm hoping to achieve a brand provoking a sense of conversation, being a bit more relaxed, creative, and informal yet still professional and clean feeling. I'd love text font to be a bit more broken brush stroke feeling (www.thewholejourney.com) or hand-sketched. (I like the thickness of their brush stroke but also love a thicker hand-sketched feel as well (pencil or pen feeling). There is an element to this relationship of guiding someone's journey that feels like you are constantly redrawing and sketching and making new lines, being a creative strategist, etc.
• i would really like to see the tagline in with the company name so it's always all together. but i'm open to seeing options without the tagline if works better. I'm curious whether using upper and lower case in the company name helps to achieve this more relaxed feel and if using all lower case in the tagline would help separate the two? I'm open to ideas.
• logo must coordinate well with a vibrant, casual food photography-focused website. i want grey to be the main color and soft greens or blues as an accent. white website background and mostly medium/dark greys used for navigation bars and buttons. Graphics should be organically connected within or to the text. I'm finding I prefer graphics to the left or middle.

Should not have

• graphics should not have a lot of detail and feel more clean or sketched. No cartoon looking or bright colors. i really don't see using any colors other than grey, with an accent of soft blue and/or green.

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