• US$219

• 131 designs

• 41 designers

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Logo Design Brief

updated description

I would like provide some preferences on the logo design. The design in our mind is as following
- Using 3 colors (black, gold and white)
- Using Kabaa Gate (photo attached) in a central position
- Placing the name under the symbol of Kabaa Gate
Please use the logo samples attached as a guideline
Looking forward to hearing from you


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Color preference: Black, gold, White
We need a logo design for a quality seal ( that represent also a place of origin)
the seal is given to all products produced in (Makkah region, KSA) , one of the main goals of the seal is to create social and economical impact

brand key:
 Root strength
o Material and tangible: the Kaaba, the Black Stone, the White pigeon, the kabbah Gates, the Makkah holy mosque gates (haram gates)
o Moral and psychological: holiness , spirituality / reverence, harmony / participation, blessing, reward
o The characters: The Prophet Mohammed, Ms. Khadija bint kuwaild (represent Entrepreneurship), Ms. Hajar (represent persistence / perseverance), Omar Bin Al Khattab (represent credibility)
o Events: revelation, farewell Hajj
A brand that displays high quality products that are authentic and reflecting the identity of Mecca

 Competitive environment
Below is the brand key:

Products:
- Any products manufactured in Makkah region
o Domestically Manufactured products in Saudi Arabia
o The products are designed in Saudi and manufactured abroad
o The brand "Madina Made"
o All imported products for sale in the vital areas around Mecca and Medina holy cities, such as China made products
The idea is to open shops in Makkah vital areas, that will offer a variety of high quality products, including gifts and a unique customer experience derived from international standards

Targeted audience
o Muslims around the globe
o Age: 15-80 years
o Gender: Both
o Income: middle to high income

Insights
o Integrating the experience of the visit, in terms of providing the shopping experience with international standards
o Offers products and souvenirs related to Mecca with great value and high quality

Benefits
o Functional features: authenticity , quality in production, innovative products, modern packaging, carefully designed points of sale, integrated and attractive identity
o Emotional values: the link of the product with holy Makkah and the blessing of the place, a beautiful memorable souvenir, confidence in the originality of the products provided, giving the visitors the feeling that they carry a souvenir that represents the place and still reminds them of it
 Values, believes and personality
Value:
o Authenticity, credibility, beneficence, innovation, perfection
Personal:
o Giving, innovative and authentic, open to the world
 Reasons to believe
o High quality products conform to Saudi governmental standards
o Made in Mecca with local hands, with a positive social/economical impact returning to Mecca
 Discriminator
o The only authentic brand representing Makkah industry, it sells the technical innovations and products that were manufactured by high standards in Mecca by local hands, and was designed in a way that reflects the identity and spirituality of the place, with a positive impact returning to Mecca for human development and development of the place.

Brand essence
o A memory from the place and giving back to the people

Target Market(s)

Muslims around the globe visiting the holy mosque of Makkah
o Age: 15-80 years
o Gender: Both
o Income: middle to high income

Industry/Entity Type

Retail

Logo Text

Makkah Gate باب مكة

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Innovative look and feel yet a reflection of authentic (perhabs somthing inspired by Makkah or Kabaa design and paterns). A brand that is open to the world.

Should not have

• Direct Kabah image or shape.

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Files

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