• US$200

• 57 designs

• 15 designers

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Label Design Brief

The project is to design a 12 ounce slim can label (it will be printed on the can, think redbull can" for a flavored water drink called "Mango Morning" or "Mango-ver Water" with the tag line, "Tropical Recovery Water". The can logo should use a beach, with a mango sitting on a small table, or a basket of mangos on a small table. Another idea is to have a mango with sunglasses on, yes, sunglasses on the mango, and the beach and palm trees behind it. The label will need to include a generic FDA approved ingredient section, and a generic address as required. Thinking blue, yellows, and orange tones, with a white label or print. If there is a way to tastefully incorporate the label and required areas on a the silver can (ie no background), please have at it.

Target Market(s)

Coffee Drinkers, Juice Drinkers, Breakfast eaters, Bagel shop visitors

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Marketing is everything on this project. The label must stand out in a sea of drink labels in a retail cooler or down a drink aisle in the grocery store.

Nice to have

• Modern, yet island feel. The beach setting, with the mango, can be a logo centered in the center of a silver can, or can be a landscape which takes up the total area of the can. Think mango water similar to spin drift meets red bull, meets the beach and islands, but no fizz, just water to rehydrate.