Packaging Design of Home Decor Retail Box Front

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This customer received 80 packaging designs from 20 designers. They chose this packaging design from CENTERSPREAD as the winning design.
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Packaging Design Brief
Looking to refresh a Home Decor Package Box Front for Mass Retail Placement
Box size is 26.25" wide by 17.5" High
Must have Wallverbs logo.
Must say "10 Piece Frame Set"
Must say "Easily hangs with 4 nails"
Product should be shown in room scene - room scene can be found on any royalty free online site - can show with water mark.
Room should be aspirational and on trend, and show product as large as possible.
Room scene should complement the design of the product.
Target Market(s)
Shoppers at Mass Retail that are looking for Wall Decor. They are looking to make a statement with a large and easy to hang wall decor set.
Industry/Entity Type
Home Furnishing
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Box size is 26.25" wide by 17.5" High
- Must have Wallverbs logo.
- Must say "10 Piece Frame Set"
- Must say "Easily hangs with 4 nails"
- Product should be shown in room scene - room scene can be found on any royalty free online site - can show with water mark.
- Room should be aspirational and on trend, and show product as large as possible.
- Room scene should complement the design of the product.
Nice to have
- Look at history of old box sets to see where we have been before. - PDF
- Ideally pick a room where you would see this product displayed in a home.
Should not have
- Room scene should not have people.
- Do not duplicate what we have done before - needs to be the next generation of where we have been; but fresher, cleaner. Text and layout should be more modern. Room scene should match the product feel, however.
- Do not add extra verbiage.