• US$150

• 189 designs

• 80 designers

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Logo Design Brief

I've just acquired a bakery that needs a new logo. Our bakery is a very high end Scandinavian Bakery in Seattle, Washington. We currently only have one location, but we are looking to grow. Here are the priorities for our logo:-strong "readability" from the street on signage, as well as on packaging (bakery boxes, coffee cups, etc)-communicate high quality, high-end, premium product; all products made from scratch by experienced bakers using the best ingredients-reflect simplicity of Scandinavian design sensibility-the name Byen is Norwegian for city or village-we like the idea of a vertical oval, but we are not tied to it-logo should be strong and enduring-the pretzel shape is a symbol of bakeries in Scandinavia. We'd like it incorporated somehow into the logo-we are not sure of future color scheme; please render logo in black & white. Feel free to suggest colors. Color scheme will likely include soft gray, so color suggestion should partner well with soft gray.-some thought-starters about our brand. We are generous - known for exceptionally high level of customer service, and our products are generously sized. We embrace the Nordic lifestyle - simple, clean, hygge (cozy and happy and comfortable) and lagom (not too much, not too little)-our current logo can be found at https://www.byenbakeri.com/. We don't like it, as the script makes it hard to read, and the city skyline is irrelevant.-images attached are for inspiraton only

Target Market(s)

Our customer base is broad and varied - everyone from Scandinavian bakery enthusiasts who come from near and far, to professors and students from the nearby university, neighbors from the residential neighborhood nearby, workers from the office park and maritime industries close by.

Logo Text

Byen Bakeri. Once we see a base design, we will want to have a round 2 that incorporates Seattle, Washington

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A "lock-up" approach - i.e. more than words and a symbol
• Bold, easy to read name

Should not have

• city skyline
• comic bakers
• chef hat
• too much detail

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Files

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