• US$120

• 30 designs

• 3 designers

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Packaging Design Brief

We are looking for a logo and packaging design (sticks and metal cans) for an instant coffee brand. We are based in Senegal, West Africa. The design shall reflect a modern international image, with maybe an ethnic touch. We already have an idea about the brand name and logo. The brands available in our market usually show a coffee mug & coffee beans on their packaging, but this is not a must.
Packaging colors turn around browns and reds. The attached lion head image shall be part of our logo.
I envisage 2 options. Either we go with the classic designs available in our market (as per images attached. Showing mug with beans. Brown/red colors). Or we go for something more abstract/designed, with the risk of getting out of the ordinary.

Target Market(s)

West Africa

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A comprehensive coffee mug image, with coffee beans and maybe hot vapor.

Nice to have

• The design shall reflect a quality product.

Should not have

• An African ethnic motif. The design should reflect a rather international brand with a modern look. No people in the artwork.