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Logo Design Project
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This customer received 365 logo designs from 106 designers. They chose this logo design from DiLion as the winning design.
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£485
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365 designs
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106 designers
Logo Design Brief
We need a new corporate logo for DataSift. We describe ourselves as a 'social data platform' company - in short, we gulp down Tweets, Facebook Posts and content from blogs and messageboards, analyze each item to determine things like the sentiment, and then allow companies to analyze social media content to understand how their brands are perceived, gather feedback on products etc.
For a design-brief, we want to convey these 3 things as brand attributes: innovation, conversational/business-friendly and social. "Social" is a big part of what we do - but we are a B2B play so we want something that would stand out in a logo wall along other companies, but we don't want it to feel like a B2C brand logo.
Although we are a twitter partner, we don't want Twitter birds in the logo!
We like the orange in the current logo (www.datasift.com) but not much else. I don't want to emphasize the "sift" portion of the name, it's not a very aspirational word! I like the logo from inbound.org so maybe there is a way to combine 2 letters as they did into something more inspirational
Updates
Hi All
I wanted to see if we can get some more variety to the designs we're receiving. Most are the word 'data' (in white) and the word 'sift' (in orange) with different variations / decorations. Most graphics have the letters D and S incoroporated, which is a bit boring.
We're seeing lots of similar logos so wanted to add some ideas of logos we like. We like: square, salesforce, box, pinterest, facebook.
We like logos that incorporate a graphic that can be used as a "badge" (e.g. as our photo on social networks) (but not the letters 'd' and 's')
We like Sans Serif fonts or cursive fonts (like pinterest)
and we want to convey 'insights', 'analysis' and 'business friendly'.
thanks!
Added Thursday, April 19, 2012
Project Deadline Extended
Reason: I'm extending the deadline a week as we've not found a winning design yet!
Added Friday, April 20, 2012
Industry/Entity Type
Business
Logo Text
DataSift