• US$120

• 7 designs

• 3 designers

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Label Design Brief

Design a label for a 375ml can containing carbonated sweet cherry wine. I will upload a template for the design with parameters and include an example showing required statements (government warning, production statements - basically everything on the left hand side of the "whitecan" label upload can be replicated in a way that matches the new design.)
Chateau Chantal is a winery that started as a cherry orchard and now makes regular wine and cherry wine from products grown in the state of Michigan. This product should be fun and lively, taking inspiration from the success of sparkling waters currently being sold, and the fun aspect of a bubbly cherry wine. I will upload the current label that is on a wine bottle, but we're going for a much more youthful and fun look for the can. Our winery website is www.chateauchantal.com.
Showing that the fruit comes from Michigan is important and can hopefully be integrated into the design. Our town, Traverse City, Michigan, is known as the Cherry Capital of the US - cherries are a big business in our area.

Target Market(s)

Millenials

Industry/Entity Type

Winery

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Font styles to use

Other font styles liked:

• Garamond is our corporate font, but this can be changed

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Chateau Chantal logo
• Cherry theme
• Michigan theme

Nice to have

• Reference to the state of Michigan, where the cherries are grown that make the wine
• one idea: a white/pale color can with cherries acting as the fizzy bubbles of a drink.
• One idea: incorporate the waves of the great lakes with cherries

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Files

Download all files - 8.9 MB