Logo for new startup

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This customer received 90 logo designs from 37 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
I need a logo for a new startup that is getting ready to launch! The logo should depict a brand that is easily remembered once the logo is seen for the first time.
I need creativity here! It has two words in the logo text so each word should be clearly identifiable in the logo. I leave it to the experts where to position an image in the logo, but the image alone should be able to identify the brand without the words (Pocket and Swap). Also, I should be able to re-use the image portion of the logo as a badge on social networks.
I'm open to all colors, but I've identified some below that I've seen on other logos and liked.
Updates
Hi Everyone, I posted a logo design I like (fivespark) and will post some additonal. This logo displays clear representation between two words by using a different font style. I`m fine with some greyscale color if it will highlight the pocket image. I`ve also attached a pocket image that i feel can be used as a basis to what i want. A representation of swap just has to be designed into the pocket (stitching or something creative). Using the pocket image like this it can be easily placed to the left of the logo or included in the logo as a replacement for the letter O.
Added Thursday, January 02, 2014
Time to get creative everyone! This is a guaranteed payout and time is ticking away. I'm not looking for something over the top here. The logo just needs to have the correct text font, color and an image that is easily recognizable based on the service I'm providing. This logo doesn't need lot of design time, just someone that has a creative touch!
Added Monday, January 06, 2014
Target Market(s)
Target audience would be the same as any auction or buy and sell site.
Industry/Entity Type
Social
Logo Text
Swappocket
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Branding capability. Clear distinction between the words Swap and Pocket. An image incorporated into the logo that depicts both words Pocket and Swap.
Nice to have
- Although I don`t want a slogan incorporated in the final logo, I would like to see what a slogan would like with the final logo. For example, I like to see how the following slogan appears underneath the logo:
``Turn something into anything``
Should not have
- Do not include basic arrows or other stock images that focus on just the Swap portion of the logo text.