New Home Builder Needs a Logo design

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This customer received 107 logo designs from 45 designers. They chose this logo design from Bluemedia as the winning design.
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New home builder- we build both traditional and contemporary homes. Our company name is Cairnwood Properties Inc. Although we want to brand the name "Cairnwood" and be able to add "Homes, Properties, Investments etc" into the logo at any time.
Our expertise is in designing great layouts, building beautiful homes in ALL price ranges and listening to needs of our customers to give them the exact home of their dreams.
We believe the following- Thoughts are things, if you dream it, you can achieve it and we have the ability to make something incredible out of nothing (vacant land, re-purposing existing structures). The name "Cairnwood" is also the name of my century owned family farm, 2 hours from where I operate my company. I am a female, which I do not want to be obvious in the the logo, but I bring the design element and the ability to listen and deliver on all needs and wants of the home buyer.
Target Market(s)
We are targeting new home buyers in all demographics. We will have different divisions using the same brand. Home building, commercial use, residential, investment etc.
Industry/Entity Type
Building
Logo Text
Cairnwood
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easily read
Nice to have
- Although these are different ends of the spectrum- I love "regal" scroll feel but I want our logo to feel modern and contemporary.
This logo must be easily printed, embroidered as it will be used on jackets, sides of trucks, signage etc.
Clean, simple but a design element. I want a "wow" factor and often get that with the "less is more" principle.
Should not have
- Typical "roof shapes" or outlines of a house, a crown or anything that blatantly says construction ie- hammer etc