• £80

• 43 designs

• 19 designers

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Logo Design Brief

I need a new logo design for a new company / startup, called CompeteIQ.

The name CompeteIQ, can be thought of as one whole word, or a double barrel name with two parts, Compete & IQ. But, must always be visually represented as one word.

We do have a strap-line also, which may be incorporated into some of the logo options only for thought. The strap-line is, 'Be Prepared, Get Smart, Win Intelligently'. The logo should be able to work with the strap-line and without.

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The new identity will require colour pallet consideration and a new typeface and will most likely will be a type based (typographic) logo.

The logo should be based on two colours and a modern clean typeface.

Typeface samples we like are typefaces you can find on Google Fonts: Such as, 'Open Sans', 'Lato', 'Source Sans Pro' etc. This type / style of sans serif font.

Colour Pallet ideation we like is:
Primary: #34383d
Secondary: #fed700

The above info is guidance / direction on the styling approach, but please add your own thinking to this, these are just mere starting points to give you direction.

Option 2 for Consideration?
Logo may use a symbol either. If a creative abstract subtle symbol can be baked into the wording creatively, or to highlight the words 'IQ"subtly in some way - I would like to see some thinking on this. As an example, think of the 'Walk Me' Logo and its emphasis on the last two letters is thought through well, https://www.walkme.com/

References:
Company logos we like: SalesForce, Intercom, Zendesk - (All tech / startup type moden logo styles)

Our competitors are: http://klue.com & http://kompyte.com/

Our current (old) website is here: www.compelligence.com

Target Market(s)

Sales Leaders, Sales Managers, Business Analysts, Competitive / Comparative Analysyts, Sales Teams, SalesForce Users

Industry/Entity Type

Sales

Logo Text

CompeteIQ

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A typogrpahic based logo
• Potentially some abstract / creative / contextual frame / design around the 'IQ" letters.
• CompeteIQ must be all one word
• Two colours
• Sans Serif Typeface style
• A very modern logotype approach aligned to the current startup / saas product arena, think Zendesk, Intercom logo / identity styles.

Nice to have

• An abstract subtle / baked in shape / symbol - Think FedEx logo - baked in white arrow symbol into lettering

Should not have

• Serif Typeface
• Should sway off colour pallet type approach recommended / given. Please play within this colour pallet range.
• Needs to be slick as hell.

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