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Clean Modern Skin Product branding/ label.
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This customer received 34 label designs from 10 designers. They chose this label design from Sajal Samaddar as the winning design.
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US$240
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34 designs
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10 designers
Label Design Brief
I need a label for a skincare line. The company is Skinworks but product names will vary. A couple products to list are:
Sensitive Cleanser, Purify, Repair, Zinc it, Recover, Recover Plus, Recover Intense, Recify, Balance and Recharge.
I would like the color scheme to be muted greens, grays, tourquise. The bottles are white, boston shaped with pumps, and ounces are 2, 4, 8, 16 ounces. When I choose the design, I can give you exact label sizes. Along with the ingredience already on the product label.
The look I desire is clean, minimal. A modern, organic look. Ideas that come to mind are a Clinique,https://www.clinique.com/product/1573/15501/3-step/step-2-exfoliate/clarifying-lotion-1 and the simplicity of La Mer.
Both styles high light the name, in this case Skinworks, and then the specific product.
My product is clean utilizing pure ingredients rather that a bunch fillers and binders. When I work with my clients I normally will say we need to "restore the balance" from over use of harsh products. That is why this lines works. It restores the skin to it's natural state. The process is simple, so I would like the label to reflect that simplicity.
Target Market(s)
Anyone with sensitive skin. So gender neutral
Industry/Entity Type
Skin Care Product
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, name of product and color identity for cleanser, Active products, moisturizers
- I am thinking we could have one color for a cleanser and a space where I can put a sticker on which cleanser it is. Acne Cleasner, Sensitive Cleanser, and Cleanser.
Nice to have
- Not sure....suprise me. I would like the font to stay the same on the SKINWORKS, but you can change color, or color of leaf.
Should not have
- Too busy, too crowded or look like every other skincare line
