Sexual addiction charity

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Contest winning design

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This customer received 131 logo designs from 35 designers. They chose this logo design from DesignsDoneNow as the winning design.

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Logo Design Brief

We are a new Christian charity called Explicit Freedom. Our purpose is to help people who are struggling with addiction to pornography find lasting freedom.

Consider the definitions of the words Explicit and freedom as you submit your designs.

Explicit is defined in the dictionary as:
a. Fully and clearly expressed; leaving nothing implied.
b. Forthright and unreserved in expression
c. Describing or portraying nudity or sexual activity in graphic detail.

Freedom is described in the dictionary as:
1. The condition of being free of restraints.
2. Liberty of the person from slavery, detention, or oppression.

We are seeking a logo to reflect our identity. Please include the name of our charity "Explicit Freedom" in your logo designs...

Please remember that we are a Christian charity... if you choose to design a logo that emphasis the sexual part of the word "explicit", please don't make it overt...

Pleas have your logo design focus on a few things:

1) The positive nature of "explicit freedom"… (not through cheesy / safe Christian images but rather a clear representation of freedom..)

2) The distinction of “explicit" and "freedom” almost like a before and after (before = explicit, after = freedom)

3) We want the logo to have an edgy nature to it… but not through overtly sexual images, we want it to be pushing the envelope in terms of creativity about freedom… How can FREEDOM from sexual addiction be most clearly communicated. Be really creative with this…

If you want to win first place in this competition you will need to find a great way to communicate freedom from sexual addiction... "Freedom" has to be MORE of an emphasis than "Explicit"

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Updates

Please make sure that the designs you submit somehow put across the idea that "explicit freedom" is freedom from sexual addiction... Try to think super creative... I haven't seen a design I really like yet but i know I will!  Many thanks for your contributions...                                      
Added Thursday, January 02, 2014

Project Deadline Extended
Reason: Today the board of reference for our organisation met up to discuss this logo, the results of that meeting yields good news and bad news! The bad news is that we feel that we are not yet really happy with any of the logos that have been submitted. We feel that few if any have really caught the sentiment of our message… This is probably our fault because we were not clear enough about what we wanted in the brief for the project. Apologies for that. The good news is that we will including two extra participation payments for those of you who are kind enough to continue to input into this… We have discussed some clearer emphasis that we would like to give you as designers… this will be a slightly different direction for the design.From the designs we have received and our discussion today, we discovered that it is more helpful for us as an organisation to have our logo focus on a few things: 1) The positive nature of "explicit freedom"… (not through cheesy / safe Christian images but rather a clear representation of freedom..) 2) The distinction of “explicit" and "freedom” almost like a before and after (before = explicit, after = freedom) 3) We want the logo to have an edgy nature to it… but not through overtly sexual images, we want it to be pushing the envelope in terms of creativity about freedom… How can FREEDOM from sexual addiction be most clearly communicated. Be really creative with this… If you want to win first place in this competition you will need to find a great way to communicate freedom from sexual addiction... "Freedom" has to be MORE of an emphasis than "Explicit" Thanks for your understanding Check out the definitions in the original brief too...
Added Monday, January 06, 2014

Something we havent seen yet, but just had an idea for is this:


A text based logo for explicit freedom with a "Loading" bar underneath... like explicit freedom is in the process of downloading.... If anybody wants to explore that idea would we would love to see it...

Thanks for your input... we will get through to everyone and offer more feedback later today and tomorrow...

Added Friday, January 10, 2014

Project Deadline Extended
Reason: I need one more day to make a decision...
Added Tuesday, January 14, 2014

Target Market(s)

The target market for this project is 18 - 30s

Industry/Entity Type

Charity

Logo Text

Explicit Freedom


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
£150
Participation payments x 2
£20
Total
£190

Project Deadline
15 Jan 2014 00:26:04 UTC
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