• C$150

• 151 designs

• 60 designers

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Logo Design Brief

We need a logo design for a new company based in Montreal, Canada - Balmy Towels. We design and make 100% cotton stylish towels that are a staple trendy item and that are used as beach and bath towels, picnic sheet, tablecloth, yoga towel and many more uses. They are twice as absorbant than regular towels and dry faster, while being 3x more compact and sand-free.

Our brand : socially responsible, inspiring, nomad-chic, travel, beach, brings people together. It is targeted to women between 25 and 35, with an active lifestyle, that love to travel, get together with friends and just create great memories.

I'm not opposed to colors for the logo, just not anything too vibrant like bright red, yellow, etc. There needs to be a bit of a high-end feel to it, but not too minimalist and cold. I want something simple, but distinctive!

Attached is a document with the vibe of the brand and some inspiration images to give you a context (sorry for the French - I haven't created translated this to English yet). I hope this helps with the inspiration for the logo creation!

Logo Text

Balmy Towels

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A side view towel icon (i just want a continuous line, no 1 degree graphic representation of a towel please - see picture). I like the idea the icon placed to the left of the words in a hexagon form (thin outline + filling in watercolor) (i would use it as my icon)

Should not have

• Bright colors, very bold masculine fonts

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Files

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